Privacy Policy

Last updated: 28 September 2026

A. General Privacy Terms

In addition to our Terms and Conditions, Brain Magic Abacus respects your privacy and is committed to protecting it. This Privacy Policy (the “Policy”) explains the types of information collected by Brain Magic Abacus when you use the Platform (as defined in the Terms and Conditions), how we collect, use, share and store such information, the rationale for collection, and the privacy rights and choices you have regarding your information submitted to us when you use the Services.

For ease of reference, use of the terms “Brain Magic Abacus”, “we”, “us” and/or “our” refer to Brain Magic Abacus, the operator of the website brainmagicabacus.com. Similarly, use of the terms “you”, “yours” and/or “User(s)” refer to all users of the Platform and includes parents, guardians, learners and visitors.

The Services are governed by this Policy, the Terms and Conditions, and any other rules, policies or guidelines published on the Platform as applicable to you. Please read this Policy carefully prior to accessing our Platform and using the Services. By accessing and using the Platform, providing your Personal Information (defined below), or by otherwise signalling your agreement when the option is presented to you, you consent to the collection, use, disclosure, sharing and storing of information described in this Policy, the Terms of Service and any other rules, policies or guidelines published on the Platform (collectively, the “Platform Terms”). Brain Magic Abacus disclaims all liabilities arising therefrom. If you have inadvertently submitted any Personal Information prior to reading this Policy, or you do not agree with the way your Personal Information is collected, stored, or used, you may access, modify and/or delete your Personal Information in accordance with this Policy (refer to the sections “Your Choices” and “Your Rights”).

If any information you have provided or uploaded on the Platform violates the Platform Terms, Brain Magic Abacus may be required to delete such information upon informing you of the same and revoke your access to the Platform if required.

If you have any questions about this Policy, please contact us at kidsbrainmagic@gmail.com.

B. Applicability

This Policy applies to all Users of the Platform, including parents/guardians who register on behalf of a child and any visitor browsing the website.

Brain Magic Abacus has taken reasonable precautions as per applicable laws and implemented industry standards to treat Personal Information as confidential and to protect it from unauthorized access, improper use or disclosure, modification and unlawful destruction or accidental loss of the Personal Information.

C. Access

You may browse the Platform as a guest without creating an account or providing any Personal Information. To access all the features and benefits of our Platform, including booking a trial or enrolling in online abacus classes, you are required to create an account and provide certain Personal Information during registration. Information not specifically requested on the registration form is optional. Brain Magic Abacus may, in future, include other optional requests for information to help customise the Platform to deliver personalised information to you.

D. Use of the Platform/Services by Children

To register on the Platform, the registering adult (parent or legal guardian) must meet the Age Requirements specified in our Terms and Conditions. A “Minor” or “Child” — meaning an individual who has not attained the Age Requirements — may not register on the Platform directly. Only a Parent or legal guardian can register on the Platform on the child's behalf, agree to all Platform Terms and enable access to the child under their guidance and supervision.

While some of our Services may require collection of a Child's Personal Information (for example, the child's name, age and learning progress), we do not knowingly collect such Personal Information from a Child directly and assume that the information has been provided with the consent of the Parent. If you are a Parent and you are aware that your Child has provided us with any Personal Information without your consent, please contact us at kidsbrainmagic@gmail.com. If we become aware that we have collected Personal Information from a Child without parental consent, we will take steps to remove such information from our records.

If your Child faces any form of abuse or harassment while availing our Services, you must write to us at kidsbrainmagic@gmail.com so that necessary action can be considered.

E. Controllers

Brain Magic Abacus is the controller of Personal Information that it collects and processes in connection with the use of the Platform and the provision of the Services. The kind of Personal Information we collect in connection with such use is detailed below.

F. Personal Information

“Personal Information” means information which identifies a User, for example first and last name, identification number, email address, age, gender, location, photograph and/or phone number provided at the time of registration or any time thereafter on the Platform.

“Sensitive Personal Information” includes (i) passwords and financial data (except truncated last-four digits of a payment instrument), (ii) health data, (iii) official identifiers such as biometric data, Aadhaar number, social security number, driver's licence, passport, etc., (iv) information about sexual life or identifier, race, ethnicity, political or religious belief or affiliation, (v) account details and passwords, or (vi) other data categorised as ‘sensitive personal data’ or ‘special categories of data’ under the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, the General Data Protection Regulation (GDPR) and/or the California Consumer Privacy Act (CCPA) (“Data Protection Laws”) or equivalent legislation.

Usage of the term ‘Personal Information’ shall include ‘Sensitive Personal Information’ as may be applicable to the context of its usage.

We request you not to provide Brain Magic Abacus with any Personal Information unless specifically requested by us. If you share with us any Personal Information without us having specifically requested it, we bear no liability in respect of such information.

G. Information We Collect

We only collect information about you if we have a reason to do so — for example, to provide our Services on the Platform, to communicate with you, or to make our Services better. We collect this information from the following sources:

Information we collect from you

• Basic account information: To access certain features, you create an account and register with us. We ask for basic information which may include your name, email address, state/country of residence, password, username and phone/mobile number.
• Child/learner details: Because our services are for children, we also collect the child's name, age/date of birth, current abacus level (if any) and learning progress updates during the course.
• Public profile information: If you are a tutor or representative creating a profile on the Platform, we may collect additional information to help learners know you better. We do not share your private contact details on public profiles.
• Information when you communicate with us: When you write to us with a question or ask for help, we keep that correspondence and the email address for future reference. This may also include phone numbers you share. We also store a copy of our communications (including any call recordings or emails, where permitted by applicable law).
• Information related to location: You may choose to provide location-related information (such as city/timezone) so we can schedule classes and share localised information.

Information we collect automatically

• Device and log information: When you access our Platform, we collect information that web browsers, mobile devices and servers typically make available, including browser type, IP address, unique device identifiers, language preference, referring site, date and time of access, operating system and mobile network information.
• Usage information: We collect information about your usage of our Platform (for example page views, support document searches, features enabled for your account, interactions with our Services) along with information about your device. We use this information to provide our Platform, get insights on how people use it, and improve it.
• Location information: We may determine the approximate location of your device from your IP address to calculate how many people visit from certain regions and to improve our Services.
• Information from cookies and other technologies: We may collect information about you through the use of cookies and similar technologies. You may reject or remove cookies through your browser settings; some features of the Platform may not function if cookies are disabled.

Information we collect from other sources

We may receive information about you from publicly available sources or from third-party services (such as Google sign-in) where you have consented, and we may combine this with other information we hold about you.

H. Basis of Collection and Processing of Your Personal Information

Basis for collection

We collect and process your Personal Information on the following legal bases, depending on the nature of the information and the purposes for which it is processed:

1. Consent: Where you have given clear consent for us to process your Personal Information for a specific purpose.
2. Compliance with a legal obligation: Where processing is necessary to comply with a legal obligation that we are subject to.

Processing of your Personal Information

We may process your Personal Information in connection with any of the purposes set out in this Policy on one or more of the following legal grounds:

1. Because it is necessary to perform the Services you have requested or to comply with your instructions or other contractual obligations between you and us;
2. To comply with our legal obligations and to keep records of our compliance processes;
3. Because our legitimate interests make the processing necessary, provided those interests are not overridden by your interests or fundamental rights and freedoms;
4. Because you have chosen to publish or display your Personal Information on a public area of the Platform;
5. Because it is necessary to protect your vital interests;
6. Because it is necessary in the public interest; or
7. Because you have expressly given us your consent.

We do not use Personal Information for making automated decisions affecting you or creating profiles other than what is described in this Policy. Where processing is based on your consent, you have the right to withdraw that consent at any point in time. To withdraw consent, write to us at kidsbrainmagic@gmail.com.

I. How We Use and Share the Information Collected

How we use your information

1. To provide Services on our Platform: We use your information to allow you to access the Platform and the Services, set up and maintain your account, provide customer service, fulfil enrolments, verify User information and resolve any glitches. The legal basis is consent and/or our legitimate interests in the proper administration of our Platform, and/or the performance of a contract between you and us.
2. To improve our Platform and maintain safety: We use your information to improve and customise the Platform, prevent fraud, and protect the safety of Brain Magic Abacus, our users and others.
3. To market our Platform and communicate with you: We use your information to send you offers, new product information, and to receive your feedback. The legal basis is consent and/or our legitimate interests.
4. To establish, exercise, or defend legal claims.
5. To manage risk and obtain professional advice.
6. With your consent: We may otherwise use your information with your consent or at your direction.
7. To better understand our users: We may use information to determine which areas of the Services are most frequently visited and to enhance them.

How we share your information

We do not sell your Personal Information for monetary or other valuable consideration. Only authorised representatives of Brain Magic Abacus and on a need-to-know basis use any information received from you, and only with your consent.

1. Service providers and integrated services: We may share information with third-party vendors or service providers (including consultants, payment processors, hosting providers, email and SMS providers) who need the information to provide their services to us or to you. Such third parties are not allowed to use the information for any purpose other than what it was provided for, and they are required to process and use the information in accordance with this Privacy Policy.
2. Legal disclosures: We may disclose information about you in response to a court order, government request or where we believe in good faith that such disclosure is necessary to comply with applicable laws, protect our rights or the safety of our users or others.
3. Business transfers: In the event Brain Magic Abacus undergoes a merger, acquisition, restructuring or sale of assets, user information may be one of the assets transferred. If this happens, this Privacy Policy will continue to apply to your information.
4. Advertising and analytics partners: We may share usage data with third-party advertisers, advertisement networks and analytics providers through cookies and similar technologies.
5. With your consent: We may share and disclose information with your consent or at your direction.

J. Cross-Border Data Transfer

Your information, including any Personal Information, is stored and processed on secure servers that we and our service providers operate. Where your information is transferred to or stored in a country other than your country of residence, we take reasonable steps to ensure that your information is treated securely and in accordance with this Policy and applicable Data Protection Laws.

If you use our Platform from outside India, your information may be transferred to, stored and processed in India. By accessing our Platform or otherwise giving us information, you consent to the transfer of information to India and other countries outside your country of residence. If you are located in the EU, the legal grounds for our processing activities are to perform our contract(s) with you, to meet our legal obligations, and for our legitimate business purposes (including improving our Services and detecting fraud).

K. Duration for which Your Information is Stored

Mostly, when you delete any of the information provided by you or when you delete your account on the Platform, the same will be deleted from our servers too. However, in certain cases we will retain your information for as long as it is required for us to retain for the purposes stated herein, including for the purpose of complying with legal obligations or business compliances.

Please note that we may not be able to delete all communications or content publicly made available by you on the Platform; however, we shall anonymise your Personal Information in such a way that you can no longer be identified as an individual in association with such information. We will never disclose aggregated or de-identified information in a manner that could identify you as an individual.

If you wish to exercise any of your rights (specified in the “Your Rights” section below) to access, modify and delete any or all information stored about you, you may do so by using the options provided within the Platform. You can always write to us at kidsbrainmagic@gmail.com for any clarifications.

L. Your Choices

• Limit the information you provide: You always have an option to choose the information you provide to us, including the option to update or delete your information. Lack of certain information may, however, not allow you access to the Platform or any of its features, in part or in full.
• Limit the communications you receive: You also have the option to choose what kind of communication you would like to receive from us. However, certain communications that are required for legal or security purposes (including changes to legal agreements) cannot be opted out of.
• Reject cookies: You may reject or remove cookies from your web browser. Some Services offered on the Platform may not function if cookies are disabled.

M. Your Rights

Depending on where you are situated, you may have certain specific rights in respect of your Personal Information under the laws of the country you are situated in.

1. Right to Confirmation and Access: You have the right to get confirmation and access to your Personal Information that is with us along with other supporting information.
2. Right to Correction: You have the right to ask us to rectify your Personal Information that you think is inaccurate or incomplete.
3. Right to be Forgotten: You have the right to restrict or prevent the continuing disclosure of your Personal Information under certain circumstances.
4. Right to Erasure: If you wish to withdraw/remove your Personal Information from our Platform, you have the right to request erasure of your Personal Information. Erasure will remove all your Personal Information from our Platform (except as specifically stated in this Policy) and may result in deletion of your account on the Platform permanently.

You may exercise any of these rights by using the options provided within the Platform upon your login, or by writing to us at the address noted in the “Privacy Grievances” section below. We may need to ask for additional information to verify your identity.

N. Information Security

• We work to protect the security of your information during transmission by using Transport Layer Security (TLS) or Secure Sockets Layer (SSL) software, which encrypts information you input, in addition to maintaining security of your information as required under applicable laws.
• We maintain electronic and procedural safeguards in connection with the collection, storage, and disclosure of Personal Information (including Sensitive Personal Information). Our security procedures mean that we may occasionally request proof of identity before we disclose Personal Information that belongs to you.
• However, no method of data storage or transmission is fully secure, and we cannot guarantee that security is absolute. Your information may be accessed, disclosed or destroyed in the event of a breach of any of our security measures.
• It is important for you to protect your account against unauthorized access. If you have any reason to believe that your password has become known to anyone else, or if the password is being or is likely to be used in an unauthorized manner, you must immediately change your password or inform us so that we are able to help you stop or prevent such unauthorized access.
• We try and ensure that the third parties who provide services to us under appropriate contracts take appropriate security measures to protect Personal Information in line with our policies.

O. Promotional Communications

You will always have the option to opt out of receiving some or all of our promotional communications through the settings provided within the Platform, by using the unsubscribe link in any email, or by emailing kidsbrainmagic@gmail.com.

If you opt out of promotional communications, we may still send you transactional communications, such as service announcements, administrative and legal notices, and information about your account.

We do not sell your Personal Information to third parties, and we do not use your name or your company's name in marketing statements without your consent.

P. Interest-Based Ads

On unaffiliated sites, Brain Magic Abacus may display interest-based advertising using information you make available to us when you interact with our Platform and Services. We follow applicable laws and industry self-regulatory principles when providing interest-based ads.

We do not provide any Personal Information to advertisers or to third-party sites that display our interest-based ads. However, advertisers and other third parties may assume that users who interact with or click on a personalised ad or content are part of the group that the ad or content is directed towards. We do not have access to or control over cookies or other features that advertisers and third-party sites may use, and the information practices of these advertisers and third-party websites are not covered by this Policy. Please contact them directly for more information about their privacy practices.

Q. Modification to Privacy Policy

Our business changes constantly and this Policy may change from time to time. We may, at our discretion, email periodic reminders of our notices and conditions, unless you have instructed us not to, but we encourage you to check our Platform frequently to see the recent changes. Unless stated otherwise, our current Policy applies to all information that we have about you and your account. We will not materially change our policies and practices to make them less protective of customer information collected in the past without your consent.

R. Privacy Grievances

If you have any questions about this Policy, wish to exercise your rights, have concerns about the privacy of your data or any privacy related grievances in respect of the Platform, please register your complaint with a thorough description via email to kidsbrainmagic@gmail.com.